I help nice folks like you tell your authentic story, attract more customers, and build a business and life on your terms.
Finding an idea for a business or project is easy. Turning that idea into a sustainable, thriving business – one that gives you the lifestyle you’re looking for, that keeps you motivated when the going gets hard, that lets you spend your days doing work that truly matters to you – that’s a whole different story.
It feels like there are a million tiny details that all need to line up, with new ones appearing every step of the way.
- Have no clue what kind of product to make, or how to find customers who’ll buy it
- Need help finding the time to build your business while juggling a day job and a family, without burning yourself out in the process
- Can’t see how you can be your honest self online, while still seeming like a professional
- Feel like you’re stuck putting work first, and life second
- Want to make a bigger impact, and use the time that you have working towards something that truly matters to you
Here’s the good news, though:
You don’t have to tackle it on your own.
You’re talented, skilled, and motivated to make it happen. You’re dreaming of building a business that fits your life like a glove, one that gets you jumping out of bed every morning, ready to get started. A business that you truly care about.
I know you can do it – you just need to know how to jump over each hurdle when you reach them. Regular, everyday problems – things like procrastination, self-doubt, perfectionism, balance, and a deluge of conflicting advice.
But you can overcome all these things – yes, you, not just all those people you’re following online. You can learn to build and market your business in a way that stays true to yourself and your values – and gets you real, measurable results you can take to the bank.
My job is to help you kick ass online.
Whether you’re just getting started with your first side project, growing your audience on social media, starting a mailing list, or building your first product, I want to help you make it happen.
Because I know how it feels to get lost along the way.
For as long as I can remember, I’ve wanted the freedom and flexibility of striking out on my own. In high school, I taught myself web design and built sites for local companies and organisations. In college, I hustled, working three jobs at the same time while creating more websites. I ended up working a corporate job as a software engineer, spending my free time working on a bunch of side projects.
But then things started going south. As I climbed the corporate ladder, I spent less and less time creating on the side, and eventually, I stopped entirely. My values and identity became tied to my job, and I forgot the why behind what I was doing. My productivity slipped to a fraction of what it used to be, and it made me feel like a failure. I left my job and spent a year struggling to overcome burnout and depression while I tried to figure out what went wrong.
I realised there were two missing pieces:
- I wasn’t working to help the people I truly care about – business owners and entrepreneurs like you, who want to support themselves with their work
- I was spending my time consuming and managing, instead of creating new work
I’m here because I don’t want to see you go through the bullshit that I had to before I knew I needed to make a change.
I believe everyone can learn to build a sustainable, resilient, and profitable living doing work they care about. You don’t have to go to business school, you don’t need to follow what everybody else is doing, and you don’t need to give up your personal values and attitude to do it, either.