Learn to love your customers 🤟

Every Sunday, I write a new article on customer experience, email marketing, freelancing and more, and send it exclusively to my mailing list. Articles show up here a few days later... usually. Sign up to read them first:

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Life Lessons

“Following your passion” is bullshit – do this instead

There's no single passion or true calling out there, just waiting for us to discover it. Instead of spending all your time searching, find somewhere you can make a difference doing work that's meaningful for you.
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Life Lessons

Ikigai

Your ikigai is more of a compass than a map. By relying on your ikigai to steer you in the right direction, you'll end up with a more fulfilling career, a more sustainable business, and a longer, happier life.
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Life Lessons

Know what you're solving for

Having a successful career, business, or side project - and avoiding burnout - are both closely tied to being intrinsically motivated about your work.
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Life Lessons

Lowering the Bar

Things won't always go the way you want them to. But by lowering the bar, the next jump won't seem quite as hard.
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Life Lessons

Recovering from Burnout

Burnout was the worst thing that ever happened to me, and recovering was difficult and painful - but it’s also been one of the most wonderful things I've gone through. I feel like I'm now on a better path - one that fits me and my values.
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Life Lessons

You don't need goals to be successful

Instead of aiming for a specific target, I'm focused on making sure my work stays true to my values and letting them guide the decisions I make.
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Life Lessons

Great Expectations

I’m not happy with this article, and I haven’t even written it yet.
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Life Lessons

If you're waiting for 100%, you'll be waiting a while

Uncertainty is here to stay - but how you deal with it can mean the difference between success and failure.
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Life Lessons

Self-Doubt and Somersaults

Lessons on overcoming entrepreneurial self-doubt and fear of failure - as taught by my 2-year-old.
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