These are all the important tools I use every day to run my online business.
Note: Some of these are affiliate links, which means you get a discount and I get a small kickback. That said, I use all of these tools on a daily basis, and I wouldn’t recommend them if I didn’t find them helpful, myself.
Newsletters – Mailchimp
mailchimp.com – $30 credit for your account
There’s tons of different options out there for email providers, but I love Mailchimp. It’s easy to get started, you can quickly build newsletter templates and automated sequences, and it’s free for the first 2000 subscribers.
Hosting – Flywheel
I’ve tried many different hosting providers over the years, and Flywheel is the best, bar none. They’re fast, their support is top-notch, and you get local development tools and SSL for free.
Honestly, domains are domains – I don’t think it matters a ton which provider you choose. But for the love of god, just don’t choose Godaddy.
Workshops and webinars – Crowdcast
I use Crowdcast to host all of my weekly workshops. It’s easy to use, you can hook it to Mailchimp (via Zapier), and attendees don’t have to stuff around installing browser plugins.
Mailing list plugin – MailChimp for WordPress
mc4wp.com – 20% off with this link
This plugin is what makes Mailchimp a trly great option. It lets you update and segment subscribers, instead of having to have multiple lists (which costs more). If you use Mailchimp and WordPress, you NEED this plugin.
Project management – Asana
My whole life revolves around Asana – I use it to keep track of everything – product launches, editorial schedules, live workshops, and everything in between.
Storage – Dropbox
It’s great. It works every time. Use it.
Graphics and design – Figma
Figma’s a free tool aimed at UI/UX designers, but I’ve found it to be really useful for blog graphics as well – think of it like Canva on steroids. It’s free (although only for a limited time), so I recommend you try it out.
PDF downloads – Adobe InDesign
InDesign makes it easy (well, relatively easy) to make gorgeous print layouts and downloadable PDFs. I use it to make all the downloads you’ll find on this site.
Google Analytics is the industry standard for web statistics – over 60% of the top sites use it. It helps you see who’s visiting your website, where they’re coming from, and tracks things like mailing list signup rates and ecommerce data. If you want to know whether your marketing is working, this is what you need.
Google Webmaster Tools / Search Console
Search Console (also called Google Webmaster Tools) lets you see how often your site shows up in Google searches, and for what terms, so you can increase your search visibility and clickthrough rates. It also shows you if there’s any problems with your site, so you can fix them quickly.
Google Tag Manager
Google Tag Manager is a fantastic tool that makes it easy to add tracking tags (like Google Analytics or Facebook pixels) to your site, without needing to change any code. It also lets you quickly track things like how many visitors are clicking on buttons and links on your site.