Hi there, I'm Kieran 👋

What's keeping you from doing the best work of your life?

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Done-for-you content marketing for Purpose-Driven COmpanies

Hi, I'm Kieran 👋
I help purpose-driven companies grow and thrive through story-driven content.

I

'm a content strategy consultant and freelance writer on a big mission: To help 100 conscious companies do well by doing good. I partner with a small handful of clients like InVision and Jilt to create story-driven content that attracts new leads, increases your sales, and grows your audience.

My writing has helped clients rank #1 on Google, bringing in tens of thousands of visitors and hundreds of qualified leads - and I can do the same for your conscious company.

📅 I’m currently accepting new clients for July 2019 and beyond.

Ready to make change together?

Say Hello
"Kieran did a full conversion audit on our site - he found all the places we were losing revenue, and suggested ways to fix them. Our business is growing faster than ever - thanks so much!"
Matt Dandurand, The Cabinet Face

Process makes perfect. Here's mine:

Step 1. Learning

On a short initial call, we'll talk through your business, budget, deadline, and the problem you're looking to solve. If I'm confident I can help, we'll set up a time to chat in more detail about the nitty-gritty project details and discuss the scope of what you're hoping to achieve. I only take on projects that will bring you a positive return on your investment.

Step 2. Research and Insights

Next, we'll collect insights into how customers talk about your product or service to echo in your emails. We'll work together to go through any existing research you have, mining your customer communications, interviewing customers, and mining for competitor reviews and comments to find the perfect messaging for your emails.

Step 3. Writing

After we know how customers talk about your product, we'll create automated email sequences that put the customer data to work. This often looks like a combination of automated onboarding emails, behavioral emails, educational drip sequences, survey emails to learn about your audience, and more.

Step 4. Implementation

We'll roll out all the emails you need in your chosen email service provider, and test everything to make sure it's working as expected. We'll also make sure your site is properly hooked up to the new sequences. Once everything's ready to go, we'll flip the switch and...

Step 5. Launch

This is where the party gets started 🎉
You'll set your brand-new emails loose on the internet, and start seeing improvements in retention and engagement immediately. If things don't go to plan, we'll tweak and test your emails until they're working well.

Step 6. Ongoing Maintenance

The party doesn't stop here - there's always room for improvement. We'll optionally work together to track how your emails are performing, testing and swapping out copy, subject lines, audience segments and more to make sure you're reaching your campaign goals and getting a strong return on your email investment.

taking care of your audience and our planet

I ♥ working with purpose-driven companies, and pledge 1% of total revenue to help preserve and restore our natural environment. Every project we do together brings real change to our planet; giving back is the least we can do.

Kieran’s expertise with marketing strategy helped me triple my clients in just a few months.
Sarah Motz-Storey
Winding Path

Hi, I'm Kieran 👋

I’m a freelance content strategist who firmly believes that the key to building a successful and thriving company is leading with purpose.

In the past decade, I've worn holes through every hat from development to product management and marketing, and it's this experience that lets me bring new ideas to every part of your business, from big-picture strategy to the tiniest of details.

When I'm not helping growing companies get personal with their customers, I'm probably at the local cafe with my wife and two daughters. I'd love to hear from you!

Free email course on overcoming burnout

Work doesn't have to be miserable.

Struggling with burnout? Stuck working in a job you hate? Feeling trapped, and not sure what you should do next?

I know how you feel. I've been there myself, and it feels like every day is a bad day. But you can break free of burnout—and while things won't get better overnight, making big changes always begins with tiny steps.

To help you start recovering from burnout and feeling like yourself again, I've put together a free 5-lesson email course. You'll learn why burnout affects some of us more than others, how to get help from friends and colleagues, and tips for moving forward when it feels like there are no good options.

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