I'm the founder of Lede & Kicker, a verbal branding and naming studio helping growing brands with big hearts and even bigger dreams find their voice—and make it heard.
I also run two newsletters:
Before all of this, I was a software developer and product manager, until burnout shoved me into the world of branding and editorial. Since then, I've had the privilege of learning from and working with some of the best brands around, including Shopify, ConvertKit, Invision, Productboard, Animalz, and more. I've written and produced hundreds of pieces on everything from business strategy to binge-watching, many of which have snagged the top spot in Google and driven hundreds of thousands of visitors.