Ridiculously effective blog content and strategy for online creators (and the companies who serve them)

Crafting blog content that connects takes up your most precious resources—time and energy. Time and energy you could be spending building awesome products, talking to your customers, and growing your business.

That sadly-neglected blog that isn't bringing in new leads or subscribers? The newsletter you've been putting off sending? Those article drafts that need a final polish?

Let me handle it.

Trusted by names you've heard of

Grow your audience (without the headaches)

Great to meet you—I'm Kieran 👋

I help gutsy founders, makers, and creative folk (like yourself) build content brands, scale your leads and sales, and (let's be honest) make a ton of money. I write long-form, top-ranking blog content for clients you've heard of, and I help independent founders articulate their knowledge and grow their audience.

Check out just a few results I've produced for clients:

  • Created articles that were shared by over 2000+ people on social media, bringing in tens of thousands of visitors
  • Generated over 60+ backlinks to a client site with a single article
  • Wrote multiple #1 Google search ranking articles for client-designated keywords

Since 2016, I've worked with clients ranging from Fortune 500 companies to individual founders, including big names like InVision, ConvertKit, Crowdcast, and Crossbeam. In fact, you've probably read my stuff without even realizing—I also ghostwrite for top SaaS and ecommerce companies, most of which you've heard of... but don't tell anyone 🤫

Sound like something you're interested in? Check out some of my past work, or find out how we can work together.

"Working with Kieran made me step back and think 'Oh, so THIS is what's it's like working with a total pro.' Kieran hit his deadlines, responded to edits quickly, and was hyper-organized. I look forward to working with him again!"
Sean Blanda
Director of Content at Crossbeam

Expert content creation

I write long-form, research-driven blog articles. Each post is packed with practical advice and designed to rank and convert.

A few examples of articles I've written:

10 Free Landing Page Creators to Grow Your Online Business
ConvertKit

What Is a Landing Page? How to Create Landing Pages that Convert
ConvertKit

How to Grow Your Email List in 2020 with Free Landing Pages
ConvertKit

Why user-generated content and brick-and-mortar is making a comeback
Jilt

Splash screens: Designing a welcome experience users adore
InVision

Partnerships 101: What's a PRM and should I use one?
Crossbeam

There are 270+ job titles in partnerships. Why?
Crossbeam

I also ghostwrite for top SaaS and ecommerce companies, most of which you've heard of... but don't tell anyone 🤫

Each project includes all of the following:

  • Time for research and exploration
  • Outreach and interviews for customers and expert sources
  • SEO optimization and keyword integration on all content
  • Creation of relevant images, screenshots, charts, examples, and social media graphics
  • Internal and external links to maximize traffic flow throughout your blog
  • Custom call-to-action on each post based on your content goals
  • Recommendations for adding links to the new content from your existing pages
  • One round of revisions (additional revisions available for an extra fee)
  • Publishing to your CMS (available for an extra fee)

Every piece I write is extensively researched, optimized for search or sharing, and professionally written.

Let's talk blogging
Email me directly  •  See if we'd be a good fit  •  No obligations
"Every time I get a draft from Kieran, I know that it will be one of the best I've read all week. We've developed an easy rapport and trusting professional relationship. In fact, I asked him to edit this review. (How'd I do, Kieran?)"
Gail Marie
Lead Editor at Animalz

Content strategy that converts

I also help gutsy founders and content leads build detailed content strategies that grow your audience and drive traffic, leads, and sales.

  • We'll dive deep into your business and create a detailed content strategy and 3-month editorial calendar to maximize your organic growth.
  • We'll analyze your target audience to understand key pain points and optimize your messaging.
  • We'll investigate your competitors, looking for keyword gaps and marketing opportunities your business can fill.
  • We'll audit your existing blog, making recommendations for getting more traction from the content you already have.
  • We'll provide a thorough brand voice and style guide you can provide freelance writers to ensure your writing stays consistent.
  • And, we'll put together a detailed 90-day editorial calendar to start your blog off on the right foot.
Let's talk strategy
Email me directly  •  See if we'd be a good fit  •  No obligations
"Kieran is the definition of professional. His incredibly organized process made me change the way I work with all other contractors. He's a solid writer and I'm SO glad to have him on our roster!"
Dani Stewart
Editorial Lead at ConvertKit

All your questions answered

Here’s everything you want to know about my rates and pricing (but didn’t know how to ask.)

Do you charge by the hour?

No. Every project is quoted based on value - after all, you should pay for the value and ROI my content provides, not the time I spend creating it.

Each project includes all of the following:

  • Time for research and exploration
  • Outreach and interviews for customers and expert sources
  • SEO optimization and keyword integration on all content
  • Creation of relevant images, screenshots, charts, examples, and social media graphics
  • Internal and external links to maximize traffic flow throughout your blog
  • Custom call-to-action on each post based on your content goals
  • Recommendations for adding links to the new content from your existing pages
  • One round of revisions (additional revisions available for an extra fee)
  • Publishing to your CMS (available for an extra fee)

Every piece I write is extensively researched, optimized for search or sharing, and professionally written.

What price point can I expect for my project?

One-time projects (like blog posts, landing pages, or single emails) start at $900 for posts up to 1800 words in length. Quotes can vary based on required research time, word count, and whether the project requires additional outreach or interviews.

Truth be told, one-off jobs are terrible for productivity. Getting to know your business and your customers, and crafting ridiculously effective content, and delivering results takes time, so for many clients I'll recommend a retainer-based project. For retainers, you purchase a fixed set of deliverables each month, like three blog posts or four email newsletters. Retainer projects generally start at $3,500 per month, and I have a 3-month minimum for all retainers, to ensure I can provide a high level of work to all my clients. Retainer quotes can vary dramatically based on what you're looking for, so it's best to reach out to me if you're interested in ongoing work.

Content strategy projects begin at $4,000.

That seems expensive...

Clients who choose to work with me do so because they believe in the return that high-quality, conversion-oriented content can provide. If your main focus is on keeping costs low, then you're in the wrong place. That said, I do offer multiple tiers for retainers and one-off projects to match your needs and budget, so please reach out and we can work together to find the right balance for you.

What does the process look like for new clients?

Most blog content projects follow the same basic process:

  1. The first step is to shoot me an email with a little background on your business and what you're looking for, so I know if we'll be a good fit for working together and if I'm confident I can provide a positive ROI on your investment.
  2. If your project looks like a good match, we'll jump on an initial video call to chat about your goals, your project, and your budget.
  3. Once I'm confident your project will be a win for both of us, I'll send you over a proposal full of helpful details - cost, scope, your responsibilities, my responsibilities - all the good stuff. I'll also send over my MSA for you to sign, as well as an invoice for a 50% deposit on the project.
  4. For blog content projects, I'll send over a writing brief to guide my outline, which you'll fill out online. I'll build out the outline based on the details you provide, and send over the outline for you to review once the deposit has been received.
  5. You'll hop into Google Docs and make comments, suggestions, and changes on the outline before I move forward before I dive into writing.
  6. I'll draft up the first pass at the deliverable we agreed on (7 business days turnaround time on average), and send it over to you for review.
  7. You'll jump back into Google Docs and leave feedback and comments on the article draft.
  8. I'll come back and make the requested changes within 1-2 business days, plus conduct my own final round of proofreading.
  9. Once you sign off on final approval, I'll either hand the final document over to you, or add it to your CMS, depending on our agreement. I'll also send over the invoice for the remaining 50% balance.
  10. We'll jump on a final call where you can give feedback and suggestions for future work, and how we can make the next phase of the project even more successful. If it's the end of our project, I'll also send you a short exit survey for you to complete.

Will I be able to contact you while you're working on my project?

You should never have to "follow up" on me. I try to keep all my clients informed with regular status reports via email every few days, and I'm happy to jump on a video call any time if you have questions about your project. I'm also more than happy to join your Slack team to make communication even easier.

Can I pay by credit card?

Absolutely! I manage all my invoicing online through Bonsai, where you can pay by credit card, PayPal, or bank transfer. I can also provide a W9 on request.

How soon can you start?

Normally I require a 3-week lead time for new client projects. I typically have 1-2 new client openings each month, but those fill up quickly - the best way to secure my time is through a retainer. The sooner you get started, the better. If you need me RIGHT NOW, I'm happy to move you to the top of my priority list, but a 25% priority fee will be added to your invoice.

Have more questions?

I don't bite. Just shoot me an email and we'll get you moving. I'm looking forward to hearing from you!

Say hello 👋
Email me directly  •  See if we'd be a good fit  •  No obligations